Design & Thinking Official Blog: Behind the Scene

Showing posts with label Behind the Scene. Show all posts

2011/08/12

嗓音足以擔任電影主角的Paul Pangaro
Interviewing Paul Pangaro

We met Paul Pangaro through Mr. Hugh Dubberly. Paul Pangaro believes Design Thinking is a great idea but it has already completed it's short-term mission. The concept should make progress by using "conversation" and also clearly explain the restriction of Design Thinking.

Paul is an elegant teacher. He happily accepted my San Francisco Blue Bottle coffee as a gift. Because Paul knew we love coffee, he kept offering us great tea and coffee. He even had me take some Marco Polo Tea home after the interview.

2011/08/02

俄亥俄州的設計小胖妹

一直很慶幸活在這樣的時代，一切的科技都如此發達。看著我們自己阿公阿嬤傳統純樸的生活，再看看我們現在一切都講求快，狠，準的時代，一天不收email不上網不看臉書就覺得好像早上起床沒刷牙一樣不對。對於「拍電影」一事也是如此的感受，兩三年前來美國唸電影研究所的時候還是從16釐米膠卷教起，用電影膠卷拍過片的人都知道，膠捲拍出來的東西真的很漂亮，但背後的真的非常的花時間又花錢。

首先攝影機本身就非常龐大又笨重，幾個大鐵箱塞滿整個汽車後座，一個人拍攝幾乎是不可能的事情。到了拍攝地點之後，裝膠捲的小帳篷打開，雙手摸黑進去把膠捲穿入攝影機，感覺好像閉著眼睛穿針一樣。這麼複雜的原因是因為膠捲一但不小心曝光就毀了，所以得跟拆炸彈一樣小心。拍攝時也不能馬上看到結果，得在送去沖印後幾天才知道「啊竟然不小心拍到燈了」之類的事情。而許多悲慘的故事都是因為卸下膠捲時不小心漏光，整天的工作內容必須重新拍攝等…

跳到2011，一切都電子化，人手一個HD相機，連手機都可以拍電影了。「教父」系列導演Francis Coppla有句名言，他說「有一天，俄亥俄州的某個小胖妹會拿著她爸爸的攝影機拍片，變成下一個莫札特。屆時，所有電影的專業將被永遠毀滅，變成一門藝術。」就像靜態攝影一樣，曾經是少數擁有錢人的專權，每次在按下快門就是錢的聲音，今天許多攝影阿宅們的攝影器材一點也不輸給Vogue首席攝影師Annie Lebovitz，儼然已經到一個「沒有藉口不創作」的年代。也是這樣的攝影民主化讓我們用最簡約的方式拍片，四個人的製作團隊作可能以前需要十幾二十人的事情。一個攝影機，錄音器材，腳架，筆電，整個製作公司裝在一個行動背包裡。

類似的概念也套在設計上，對於一個外行人來說，設計經常與「時尚」，「美學」等關鍵字劃上等號，特屬於小部份從事設計相關行業或文創工作者所有。小時候我也夢想過當建築師或平面設計師，也經常翻越設計雜誌與書籍，但因緣際會之下變成了一個filmmaker。在電影系裡面，「設計」同等於場景或服裝設計，對於工業或平面設計隻字不提，甚至會有種功利主義地排斥。待過片場的人都知道，那是一個非常「粗勇」的行業。

後來接觸Design Thinking這個理論，就像第一次用數位拍攝，發覺我也可以用我自己的方式當一名「設計師。」我不一定要會畫草圖，會建模，只要轉換思考的方式，我可以將設計用再解決創業，生活等的問題。當然設計思考不可能去設計下一個iphone，世界上還是需要經過訓練與教育的設計師，但就像拿著父親攝影機的俄亥俄州小胖妹一樣，終於，我也有設計的力量！

2011/07/27

Interviewing Dan Formosa
Smart Desgin創辦人Dan Formosa

Dan Formosa, founder of Smart Design, is very hospitable. At the beginning, Dan seemed like he did not know why we're here. However, last year we worked together on a special report and he was nice to accept our interview request.

It went well, because Dan spoke to his mind's content and interview took twice as much time as it should've been. But I also felt really sorry, because we were asking too many questions. After the speaking, he brought us to the factory and introduced the design philosophy and products in Smart Design. He even gave us a peek at secret ongoing projects at his desk.

Another project he did with his friends was the Baseball Field Guide which re-introduces the MLB rules by visuals and icons, because he could not stand the baseball guide covered in text.

What an interesting person!

2011/07/19

We're the "Project of the day" on Kickstarter today!
我們登上Kickstarter的首頁了！

Thanks for all the support! We'll keep going.

We just finished our two interviews with Hub Bay Area and Mission Bicycle.

2011/07/12

Before Design & Thinking
在Design與Thinking之前

2011/06/23

Interview with Roger Martin
羅傑馬丁管理大師

This Monday, Yang and I went to a panel hosted by Roger Martin from Rotman School of Management. It was a panel joined by Udaya Patnaik of Jump Associates, Diego Rodriguez from Stanford d.school, and former IDEO Gentry Underwood of Orchestra. Also on the panel was Hilary Austen of Rotman, whose book "Artistry Unleashed" everyone received that night.

The term design thinking did not come up very often, but I think the ideas are basically the same thing. The audience was mostly from business disciplines that night -- sprinkled with some designers and artists (by broad definition) that inspired Hilary so much to write the book.

We were able to schedule a short interview with Martin himself, a very generous early morning hour in Palo Alto.

Roger Martin is famous for bringing design thinking in to business school -- which means business and business education.

Because of his tight schedule, we did shooting in the hotel. Finding a quiet corner was not easy!

The interview was a success, rich ideas and interesting discussions -- besides the bangs coming from hotel staff's morning duties! But they were very nice to accommodate our needs.

A documentary couldn't be done without the help of everyone surrounding you!

2011/05/22

Filming in New York

前往紐約展開拍攝

Shooting took off in New York. It was an intense trip with so many great people to talk with...... the crew worked their a** off and brought back spectacular results.... how many TBs was the entire footage? And almost everyone got a cold. I wasn't there to join on the action :/ It's amazing. We are really making a movie!

↓ Muris Media's toolkit for NY filming

六十歲的年輕創業家George Bylerian

George是一位很風趣的老先生，外表年紀與心智似乎不成比例，我覺得他比較像是個年輕的創業家，一直對我說有好多的想法跟想做的事情，非常愉快的聊天過程，問了一個問題他就會滔滔不絕的講，再補充幾個自問自答的的片段，讓我準備的問題毫無用武之地。

他講到設計思考與商業思考本質上的不同，他對設計極度喜愛，但也擔心設計把他原本喜愛的東西破壞了。

2011/05/17

Interviewing Bill Moggridge
設計博物館館長Bill Moggridge

It's been a while since I last met Bill. He was one of the first advocate and practitioner of design thinking, a calm, thoughtful character.

He talked about the past 20 years he spent in Silicon Valley, facing endless changes ever day and was challenged to response and make decisions quickly. That was the time he and his comrades founded what would then be IDEO, and carried the spirit and philosophy to the Cooper-Hewitt National Design Museum.

Bill is one of those considerate bosses who made his own office into a coffee break lounge for employees. He prefers to move around the building and work with everyone.

Marianne, Bill's secretary, gave us all the warmth in that rainy, gloomy, pouring day. She kept offering us hot tea and snacks as well as lunch from the cafe downstairs, so that we would have the energy to carry on the shooting. Thank you Marianne!