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What is this about?
This is a documentary exploring design thinking, "a term that arose to distinguish what others think of as design, usually the surface, to the thinking behind."

If your reaction is one of these:
1. Design is cool. What's design thinking?!
2. Move on! Design thinking is over.
3. Design Thinking!? The hottest buzzword and answer to world peace!!! I can't miss this!

You should join our exploration!

We are going through a time where the so-called "creatives" are put back to center of attention. A more creative thinking process allows observations, possibilities, and experiments, as opposed to the world that has been more left-brain dominated.

In that past world, design played the role of creating form and functions. Creatives simply decorate the world. But fundamentally, these characteristics are not as marginalized as appears on the surface.

Why did design thinking appear in a time like this? Is it different from what people used to perceive as "design"? Why are we suddenly in need of reminding "creativity is important?" The design thinking movement is a part of a bigger trend.

Intrigued by this trend, we want to explore and document what it is about, and how values are shifting in our society. This film presents the debates surrounding design thinking. This film explores what people and businesses see from a more creative thinking lens. This film documents the shift of values in our society.

Who's doing it?

The four-people team behind this project is from two organizations: non-profit organization Taipei Design Center U.S., and media studio Muris Media, both based in San Francisco.

They met in March, 2011 and decided this is an interesting topic to explore and document. Bringing together different expertise, cross-disciplinary and cross-cultural perspectives, they are working with shoestring budget and a half-year deadline – the film is expected to launch in October, 2011.

Meet the Team:

Yuhsiu Yang, Producer

Melissa Huang, Co-Producer

Mu-Ming Tsai, Director

Iris Lai, Creative Director