2011/06/23

Interview with Roger Martin


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This Monday, Yang and I went to a panel hosted by Roger Martin from Rotman School of Management. It was a panel joined by Udaya Patnaik of Jump Associates, Diego Rodriguez from Stanford d.school, and former IDEO Gentry Underwood of Orchestra. Also on the panel was Hilary Austen of Rotman, whose book "Artistry Unleashed" everyone received that night.

The term design thinking did not come up very often, but I think the ideas are basically the same thing. The audience was mostly from business disciplines that night -- sprinkled with some designers and artists (by broad definition) that inspired Hilary so much to write the book.

We were able to schedule a short interview with Martin himself, a very generous early morning hour in Palo Alto.

Roger Martin is famous for bringing design thinking in to business school -- which means business and business education.


Because of his tight schedule, we did shooting in the hotel. Finding a quiet corner was not easy!


The interview was a success, rich ideas and interesting discussions -- besides the bangs coming from hotel staff's morning duties! But they were very nice to accommodate our needs.


A documentary couldn't be done without the help of everyone surrounding you!

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