設計＆創業Bootstrapping the movie

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這次來談談創業好了，設計思考、拍電影、創業，一切都好相關啊！

在灣區不用太久，就會很習慣創業這件事沒什麼大不了，並不是說容易，但創業的概念跟各種事情都息息相關。例如Bootstrapping，這個概念的意思是：如果沒人搭舞台給你，就自己拉著自己的鞋帶，把自己拉到別人看得見的地方。一語不只道出「無中生有」的艱難，也道出無中生有的神奇。

說起拍片，大家應該都覺得動輒數十萬，但我們的作法還真的是從零開始。什麼都沒有的時候，沒有人願意幫你，其實也不很奇怪。這時候就要容忍自己的東西很粗糙，要接受「等下去也不會有轉機」，才有動能產出小階段小階段的實品，一點小小的實品就有辦法拿來和人談，拿來詢問別人的意見。

在podcast上有分享過，想探討設計思考，是因為它對自己的性格和做事方式，都有一些影響。總是想很多、試圖顧慮很周全，常常反而會僵持、卡住，無法扭轉出生機。剛開始自立自強bootstrapping做一個計畫，最大的資產其實不是長遠的規劃，而是當下的熱情和想法，金錢、顧客、注意力等等，可能都是要用熱情、想法和粗糙的「prototype」來賺取的。

A while ago I read a post about bootstrapping on Guy Kawasaki's blog. It gave us some good spiritual advice on how to take on this project.
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Before coming to the Bay Area, I never thought I'd have anything to do with entrepreneurs or starting a business. After I came, the ideas were just absorbed into everyday life. Entrepreneurial mindset and "process" lies in many ambitious or adventurous things you are doing, and that's probably very much like how we look at design thinking in this movie.

Bootstrapping became common as a entrepreneurial-related term, and I like it because it's quite descriptive. Pulling your self up by your bootstraps, lifting yourself up when you don't have anything to hold on to. It's hard, and it's somewhat magical once it's happening bit by bit.

Oh yeah, that's what we're doing!

Thought implant?背靠背的信任

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Last Wednesday we had a small meeting today for the first time after launching Kickstarter. While making plans for next round of shooting, we shared again what the film means for each of us. They're all a bit different.

The visions kept adjusting, and calm as we seem, finally making it public made us(or just me?) really really nervous. None of us has ever been this public, and suddenly we must be responsible of all the little ideas behind the project.

Design thinking is a really interesting idea to share, especially when we are bringing a cross-cultural perspective.

To many of us here, design thinking is already in the "grow up and move on" phase. But not so to those in different times and regions. Is our Chinese society again being receptive of a western thought movement? Or could the reaction be something that evolves the orignal ideas?

If you could control it, would you rather have the recent design thinking topic never appeared?
If you could cut in, what would you want to say to the people new to design thinking?

正式公布預告片之後，今天第一次開會，四人又重新分享了一下大家對這部影片的想像分別是什麼樣子，其實都有一點不一樣，也不斷的在小小的調整。說實在，公開是一件很緊張的事情，頓時要為自己的想法堅定的負責。

我們聊到，設計思考這樣的題材，在美國跟在台灣宣傳和分享的點很不一樣，我個人覺得這樣好刺激！同時針對美國/全球性以及台灣地區性這麼不同的文化來引發討論，尤其又是把帶著理論色彩的題材，拍成電影這樣「娛樂」的形式，究竟會變成什麼樣子的東西？我蠻期待讓大家驚奇一番！

前幾個禮拜，導演牧民聊到「想不到那麼突然就開始拍長片，幸好我們都覺得可以依靠你們，所以鐵定拍得成。」製作人老大回道：「咦！？我們才覺得因為有你們，所以一定能搞定咧！」背靠背的奮鬥真令人熱血。