2011/07/08

English | 正體中文




I'm very lucky. Since my years in the United States, I've have had so many chances to visit different places, talked with a lot of people and understood different characteristics of different cities. Although I write and shoot for the company's blog and magazine, I often wonder if there are other ways I can share with more people what I've seen and heard. But I didn't really push that thought until I met Iris and Mu-ming.

Two days before an important event, I received a self-introducing email offering their video documentary capabilities. I was going to put off the reply until after the event, but then I thought, why not let them help me with the event? We've never had an event video recorded.

And that was our first cooperation. This decision gave the event participants a heart touching video and eyes brimming with tears at the end of the event.


Iris and Mu-ming are quite into design and during our review meeting, they shared their interest in design thinking and said, how about shooting a short film about it? Mu-ming asked me to find two people for him and he'll make a 5 minute film.

I thought, "Are you kidding me?" He added, "For free!" And so we began on our second cooperation. His proposal was so heart stirring, and when I said let's make it 50 minutes instead of 5, now they were the ones who were shocked.


Now, only three weeks until the annual ICFF show in New York which I'd be attending. Am I really going to start shooting in this trip? I have travel budget, but what about Iris and Mu-ming? Could I really convince anyone to accept my interview? Am I really good enough to start making a movie?

I flipped open "Change by Design", a sentence popped out: "Design Thinking is thinking by doing." Alright! I sat down with my best partner Melissa, produced a proposal, and start shooting emails right away. Fortunately, 7 out of 8 accepted my interview request! Thinking by Doing -- that's the spirit!

The NY trip was a tough one. Business traveling with two more people was quite different. When I reported my 9-day itinerary to my company, my boss gave me a call. Why are you in New York for 9 days when the conference is only 4 days? There was no way I could convinced him but I've already booked plane tickets. Well, let's do it anyways.


2011/07/01

We ARE on Kickstarter!

English | 正體中文


What's to excite things after 4th of July long weekend?
The launch of the movie you've been waiting for someone to make!!!

Well, we're not exactly in theaters (yet), but we DID just launch our trailer and Kickstarter campaign!! Woooo!! 3 months ago I couldn't even imagine launching a project on Kickstarter!

Watch the trailer anyway!!



Watch it bigger, Read it Better, See who's already backing us on Kickstarter!!



2011/06/30

It takes a lot to work out a title

English | 正體中文


Making up a movie title is Not Easy! To be relevant and interesting at the same time... That's why we got back to the simple and direct option: Design & Thinking. Leaves enough space for some interpretation.

A former title we used for a long time (within team) was Think Like a Designer. Is that better?

We've only really thought of 2~3 titles to choose from. See how that's not our strength!
Takes cans and cans of Costco chocolate peanuts to decide.


2011/06/23

Interview with Roger Martin


English | 正體中文

This Monday, Yang and I went to a panel hosted by Roger Martin from Rotman School of Management. It was a panel joined by Udaya Patnaik of Jump Associates, Diego Rodriguez from Stanford d.school, and former IDEO Gentry Underwood of Orchestra. Also on the panel was Hilary Austen of Rotman, whose book "Artistry Unleashed" everyone received that night.

The term design thinking did not come up very often, but I think the ideas are basically the same thing. The audience was mostly from business disciplines that night -- sprinkled with some designers and artists (by broad definition) that inspired Hilary so much to write the book.

We were able to schedule a short interview with Martin himself, a very generous early morning hour in Palo Alto.

Roger Martin is famous for bringing design thinking in to business school -- which means business and business education.


Because of his tight schedule, we did shooting in the hotel. Finding a quiet corner was not easy!


The interview was a success, rich ideas and interesting discussions -- besides the bangs coming from hotel staff's morning duties! But they were very nice to accommodate our needs.


A documentary couldn't be done without the help of everyone surrounding you!

2011/06/17

Getting ready to release trailer

English | 正體中文

It's been a week since Muris Media produced the first version of the trailer. Yang and I have been trying to give input on the content, but only seem to mess up the originally well-cut video clip. Well, at least that means we're trying to go somewhere by communicating and adjusting. The big boss advised to let it sit for a few days. The assignment is to read the book, Aesthetics Economy or 美學CEO, just published in Taiwan last year.

We've always enjoyed meeting in our office and the efficiency of brainstorming together. After two Skype conference we're enjoying the efficiency as well.