2011/10/13

We have moved to:


DesignThinkingMovie.com

With our Official Website, you can conveniently access all our information.

Our blog have moved to:

DesignThinkingMovie.com/blog


So you can keep up with our stories along the way! :)



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2011/10/11

Creation to Creation #4 Johnny Ripper

This is a series of posts to share music with you -- music of the artists who offered their Creation to "back"/donate our Creation.

Johnny Ripper


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What a interesting musician who created a song for an not existing movie! Even the movie does not exist, you still see the story in your head while you listen to the music which is a great movie tour! The music style would bring the listener a sofa and invite s/he to sit down and have a cup of Philz* coffee, bath the sunset and watch every tiny thing happening in the city.

*Philz Coffee is one of the great cafe in San Francisco


house by johnny_ripper

Creation to Creation #3 Michael McGregor

This is a series of posts to share music with you -- music of the artists who offered their Creation to "back"/donate our Creation.

Michael McGregor


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A dramatic start with birds sings which makes you feel like you are in the morning mountain and breath the fresh and cool air. I am talking about the song " Pacific View" by Meadowlands. The music style is quite "natural-ish". Although the musics are made by digital sounds and other sound recordings, the composition leads listeners into a magical land and walking on the dream way. The music this musician made is like a brewing that you can drink natural sounds and digital music at the same time!



Pacific View by meadowlands

2011/08/14

Creation to Creation #2 Tearjerker

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This is a series of posts to share music with you -- music of the artists who offered their Creation to "back"/donate our Creation.

The first time I listened to Tearjerker's album, Stranger, it made me feel like I was walking on a wide prairie and facing the winds. The music style is kind like a unfettered life with tiny depression which might be the best portrayal for people who live in the city.




2011/08/12

Interviewing Paul Pangaro


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We met Paul Pangaro through Mr. Hugh Dubberly. Paul Pangaro believes Design Thinking is a great idea but it has already completed it's short-term mission. The concept should make progress by using "conversation" and also clearly explain the restriction of Design Thinking.

Paul is an elegant teacher. He happily accepted my San Francisco Blue Bottle coffee as a gift. Because Paul knew we love coffee, he kept offering us great tea and coffee. He even had me take some Marco Polo Tea home after the interview.




2011/08/11

謝謝大家的"踢"!

Design & Thinking 昨天到達募款目標了!心裡覺得很高興,終於可以好好睡ㄧ場覺,卻又覺得挾著眾多人的期許之下,一定要繼續努力把片子做到最好。從四月的時候有拍攝這個片子的念頭,討論雛形,六月到紐約拍攝,七月在Kickstarter上架,過程很不真實但又很充實。

這邊要特別推一下Kickstarter這個平台,他不但是一個很好的募款平台,又是一個很好的宣傳平台。許多關注我們影片的媒體或公司都是因為看到Kickstarter上面累積的人氣所以跟我們來信,也有一些募款者給與我們對於片子的意見。可惜的是台灣沒有像這樣的一個平台提供創作者募款,我們的實際經驗也告訴我們台灣觀眾對於Kickstarter還是很陌生的,可能是因為語言或付款機制上的隔閡。在美國甚至有像是 Giveforward.com 這個網站,用社群力量募集醫藥費用的網站,很有意義。

總之非常謝謝不管是來自美國,台灣或是世界各地的支持,讓我們四個在美國默默奮鬥的台灣人有個很大的前進動力!

Design & Thinking
導演
蔡牧民

2011/08/02

俄亥俄州的設計小胖妹

一直很慶幸活在這樣的時代,一切的科技都如此發達。看著我們自己阿公阿嬤傳統純樸的生活,再看看我們現在一切都講求快,狠,準的時代,一天不收email不上網不看臉書就覺得好像早上起床沒刷牙一樣不對。對於「拍電影」一事也是如此的感受,兩三年前來美國唸電影研究所的時候還是從16釐米膠卷教起,用電影膠卷拍過片的人都知道,膠捲拍出來的東西真的很漂亮,但背後的真的非常的花時間又花錢。

首先攝影機本身就非常龐大又笨重,幾個大鐵箱塞滿整個汽車後座,一個人拍攝幾乎是不可能的事情。到了拍攝地點之後,裝膠捲的小帳篷打開,雙手摸黑進去把膠捲穿入攝影機,感覺好像閉著眼睛穿針一樣。這麼複雜的原因是因為膠捲一但不小心曝光就毀了,所以得跟拆炸彈一樣小心。拍攝時也不能馬上看到結果,得在送去沖印後幾天才知道「啊 竟然不小心拍到燈了」之類的事情。而許多悲慘的故事都是因為卸下膠捲時不小心漏光,整天的工作內容必須重新拍攝等…

跳到2011,一切都電子化,人手一個HD相機,連手機都可以拍電影了。「教父」系列導演Francis Coppla有句名言,他說「有一天, 俄亥俄州的某個小胖妹會拿著她爸爸的攝影機拍片,變成下一個莫札特。屆時,所有電影的專業將被永遠毀滅,變成一門藝術。」就像靜態攝影一樣,曾經是少數擁有錢人的專權,每次在按下快門就是錢的聲音,今天許多攝影阿宅們的攝影器材一點也不輸給Vogue首席攝影師Annie Lebovitz,儼然已經到一個「沒有藉口不創作」的年代。也是這樣的攝影民主化讓我們用最簡約的方式拍片,四個人的製作團隊作可能以前需要十幾二十人的事情。一個攝影機,錄音器材,腳架,筆電,整個製作公司裝在一個行動背包裡。

類似的概念也套在設計上,對於一個外行人來說,設計經常與「時尚」,「美學」等關鍵字劃上等號,特屬於小部份從事設計相關行業或文創工作者所有。小時候我也夢想過當建築師或平面設計師,也經常翻越設計雜誌與書籍,但因緣際會之下變成了一個filmmaker。在電影系裡面,「設計」同等於場景或服裝設計,對於工業或平面設計隻字不提,甚至會有種功利主義地排斥。待過片場的人都知道,那是一個非常「粗勇」的行業。

後來接觸Design Thinking這個理論,就像第一次用數位拍攝,發覺我也可以用我自己的方式當一名「設計師。」我不一定要會畫草圖,會建模,只要轉換思考的方式,我可以將設計用再解決創業,生活等的問題。當然設計思考不可能去設計下一個iphone,世界上還是需要經過訓練與教育的設計師,但就像拿著父親攝影機的俄亥俄州小胖妹一樣,終於,我也有設計的力量!

2011/08/01

Bootstrapping the movie

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A while ago I read a post about bootstrapping on Guy Kawasaki's blog. It gave us some good spiritual advice on how to take on this project.
'
Before coming to the Bay Area, I never thought I'd have anything to do with entrepreneurs or starting a business. After I came, the ideas were just absorbed into everyday life. Entrepreneurial mindset and "process" lies in many ambitious or adventurous things you are doing, and that's probably very much like how we look at design thinking in this movie.

Bootstrapping became common as a entrepreneurial-related term, and I like it because it's quite descriptive. Pulling your self up by your bootstraps, lifting yourself up when you don't have anything to hold on to. It's hard, and it's somewhat magical once it's happening bit by bit.

Oh yeah, that's what we're doing!

2011/07/27

Interviewing Dan Formosa


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Dan Formosa, founder of Smart Design, is very hospitable. At the beginning, Dan seemed like he did not know why we're here. However, last year we worked together on a special report and he was nice to accept our interview request.

It went well, because Dan spoke to his mind's content and interview took twice as much time as it should've been. But I also felt really sorry, because we were asking too many questions. After the speaking, he brought us to the factory and introduced the design philosophy and products in Smart Design. He even gave us a peek at secret ongoing projects at his desk.

Another project he did with his friends was the Baseball Field Guide which re-introduces the MLB rules by visuals and icons, because he could not stand the baseball guide covered in text.

What an interesting person!




2011/07/19

We're the "Project of the day" on Kickstarter today!

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Thanks for all the support! We'll keep going.

We just finished our two interviews with Hub Bay Area and Mission Bicycle.


2011/07/13

Creation to Creation #1 Jacob Montague

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This is a series of posts to share music with you -- music of the artists who offered their Creation to "back"/donate our Creation.

Artist: Jacob Montague
Actually, it was Mitchell, Jacob's band mate who contacted us. They play in the band Branches, and this is Jacob the banjo/mandolin player's solo album. For my personal taste, his music struck me right on the spot... just the right amount of imagination, reminiscence, and description.

And, I love the cover art desgined by Mitchell himself.


2011/07/12

Before Design & Thinking

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2011/07/11

Thought implant?


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Last Wednesday we had a small meeting today for the first time after launching Kickstarter. While making plans for next round of shooting, we shared again what the film means for each of us. They're all a bit different.

The visions kept adjusting, and calm as we seem, finally making it public made us(or just me?) really really nervous. None of us has ever been this public, and suddenly we must be responsible of all the little ideas behind the project.

Design thinking is a really interesting idea to share, especially when we are bringing a cross-cultural perspective.

To many of us here, design thinking is already in the "grow up and move on" phase. But not so to those in different times and regions. Is our Chinese society again being receptive of a western thought movement? Or could the reaction be something that evolves the orignal ideas?

If you could control it, would you rather have the recent design thinking topic never appeared?
If you could cut in, what would you want to say to the people new to design thinking?




2011/07/10

How about some quotes from the movie?

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There are lots of great quotes from the interviewees. We really want to share all of them, but don't want to "spoil the movie." Maybe a postcard collection will be a good idea?

Here is the first one:


"Design is a tool. It’s not a luxury. It’s a discipline."
It's a quote from George M. Beylerian, Founder of Material ConneXion.
It's actually in the trailer. Did you catch it when you watch it?

To be continued...


2011/07/08

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I'm very lucky. Since my years in the United States, I've have had so many chances to visit different places, talked with a lot of people and understood different characteristics of different cities. Although I write and shoot for the company's blog and magazine, I often wonder if there are other ways I can share with more people what I've seen and heard. But I didn't really push that thought until I met Iris and Mu-ming.

Two days before an important event, I received a self-introducing email offering their video documentary capabilities. I was going to put off the reply until after the event, but then I thought, why not let them help me with the event? We've never had an event video recorded.

And that was our first cooperation. This decision gave the event participants a heart touching video and eyes brimming with tears at the end of the event.


Iris and Mu-ming are quite into design and during our review meeting, they shared their interest in design thinking and said, how about shooting a short film about it? Mu-ming asked me to find two people for him and he'll make a 5 minute film.

I thought, "Are you kidding me?" He added, "For free!" And so we began on our second cooperation. His proposal was so heart stirring, and when I said let's make it 50 minutes instead of 5, now they were the ones who were shocked.


Now, only three weeks until the annual ICFF show in New York which I'd be attending. Am I really going to start shooting in this trip? I have travel budget, but what about Iris and Mu-ming? Could I really convince anyone to accept my interview? Am I really good enough to start making a movie?

I flipped open "Change by Design", a sentence popped out: "Design Thinking is thinking by doing." Alright! I sat down with my best partner Melissa, produced a proposal, and start shooting emails right away. Fortunately, 7 out of 8 accepted my interview request! Thinking by Doing -- that's the spirit!

The NY trip was a tough one. Business traveling with two more people was quite different. When I reported my 9-day itinerary to my company, my boss gave me a call. Why are you in New York for 9 days when the conference is only 4 days? There was no way I could convinced him but I've already booked plane tickets. Well, let's do it anyways.


2011/07/01

We ARE on Kickstarter!

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What's to excite things after 4th of July long weekend?
The launch of the movie you've been waiting for someone to make!!!

Well, we're not exactly in theaters (yet), but we DID just launch our trailer and Kickstarter campaign!! Woooo!! 3 months ago I couldn't even imagine launching a project on Kickstarter!

Watch the trailer anyway!!



Watch it bigger, Read it Better, See who's already backing us on Kickstarter!!



2011/06/30

It takes a lot to work out a title

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Making up a movie title is Not Easy! To be relevant and interesting at the same time... That's why we got back to the simple and direct option: Design & Thinking. Leaves enough space for some interpretation.

A former title we used for a long time (within team) was Think Like a Designer. Is that better?

We've only really thought of 2~3 titles to choose from. See how that's not our strength!
Takes cans and cans of Costco chocolate peanuts to decide.


2011/06/23

Interview with Roger Martin


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This Monday, Yang and I went to a panel hosted by Roger Martin from Rotman School of Management. It was a panel joined by Udaya Patnaik of Jump Associates, Diego Rodriguez from Stanford d.school, and former IDEO Gentry Underwood of Orchestra. Also on the panel was Hilary Austen of Rotman, whose book "Artistry Unleashed" everyone received that night.

The term design thinking did not come up very often, but I think the ideas are basically the same thing. The audience was mostly from business disciplines that night -- sprinkled with some designers and artists (by broad definition) that inspired Hilary so much to write the book.

We were able to schedule a short interview with Martin himself, a very generous early morning hour in Palo Alto.

Roger Martin is famous for bringing design thinking in to business school -- which means business and business education.


Because of his tight schedule, we did shooting in the hotel. Finding a quiet corner was not easy!


The interview was a success, rich ideas and interesting discussions -- besides the bangs coming from hotel staff's morning duties! But they were very nice to accommodate our needs.


A documentary couldn't be done without the help of everyone surrounding you!

2011/06/17

Getting ready to release trailer

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It's been a week since Muris Media produced the first version of the trailer. Yang and I have been trying to give input on the content, but only seem to mess up the originally well-cut video clip. Well, at least that means we're trying to go somewhere by communicating and adjusting. The big boss advised to let it sit for a few days. The assignment is to read the book, Aesthetics Economy or 美學CEO, just published in Taiwan last year.

We've always enjoyed meeting in our office and the efficiency of brainstorming together. After two Skype conference we're enjoying the efficiency as well.

2011/05/22

Filming in New York

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Shooting took off in New York. It was an intense trip with so many great people to talk with...... the crew worked their a** off and brought back spectacular results.... how many TBs was the entire footage? And almost everyone got a cold. I wasn't there to join on the action :/ It's amazing. We are really making a movie!



↓ Muris Media's toolkit for NY filming